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Edgardo Rodríguez-Torres is a full professor at the School of Business Administration of the University of Puerto Rico at Río Piedras. Dr. Rodríguez-Torres completed his PhD in Management at Tulane University, concentrating in Strategy and Organizational Behavior. He also holds an MS degree from Texas Tech University in MIS, and a BBA from the University of Puerto Rico at Río Piedras in Information Systems and Accounting. He is also certified as a Certified Public Accountant (CPA), and as a Certified Information Systems Auditor (CISA). His current research interests include eco-labels and environmental communications. Also, Decision Making by patients, in particular, the decision process followed by potential participants in Clinical Trials.